About Us

CNY Closure from 10-13 Feb. Last order will be on 3 Feb for delivery on 7 and 9 Feb
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About Raw For Paw
About Us

About Raw For Paw

BRAND STORY

Founded by Michelle Pang, the birth of RAWFORPAWSG stems from the concept of revolutionised raw feeding for paw-pets. As a dedicated pet owner, Michelle has been exploring alternative options, including vegan, natural ancestral, grain-free, home-made and raw food diets for her furkid. She began a fervent quest to innovate nutrient-dense superfoods which, combined with their in-house recipes, would produce uncompromising natural raw foods that promote optimal health. 

From ingredient selection to recipe formulation, the founder experienced an exhaustion to source and craft the meals daily, but this is beneficiary to her furkid. She then uncovered the niche market in natural feeding, and founded RAWFORPAWSG, transcending to a raw feeding manufacturer and retailer today. 

RAWFORPAWSG’s brand philosophy advocates the trust in safe, natural, raw and balanced meals that strengthen the emotional bond between pet-parents and their pets. All their raw meals are crafted by hand, leveraging state-of-the-art process control systems and cutting-edge food technology to encapsulate the freshness from within. With great attention to detail at RAWFORPAWSG, the brand leads by ethical approach and sustainability. Their extensive raw food portfolio for dogs and cats includes a core range of complete raw feeding solutions, nutritional meal plans, and supplementary booster solutions for at-home recipe formulation and health support. 

“Making a difference in the lives of pets, and creating a strong bonding to their parents are what we hope to achieve.” shared the founder of RAWFORPAWSG, Michelle Pang. 

 

MISSION

Unlocking the power of curated raw food to enhance quality of life for pets. 

 

VISION

Aspire to be Asia’s leading raw pet food, dedicated to uncompromising food quality curated with state-of-the-art technology.

 

PURPOSE

RAWFORPAWSG believes that nutrition is the foundation to help pets thrive. The brand seeks to create powerful, natural raw food support programs, all of which are convenient and affordable to individuals with furkids.

About Raw For Paw

BRAND STORY

The birth of RAWFORPAWSG stems from the concept of revolutionised raw feeding for paw-pets.

As a dedicated pet owner, Michelle has been exploring alternative options, including vegan, natural ancestral, grain-free, home-made and raw food diets for her furkid. She began a fervent quest to innovate nutrient-dense superfoods which, combined with their in-house recipes, would produce uncompromising natural raw foods that promote optimal health. 

From ingredient selection to recipe formulation, the founder experienced an exhaustion to source and craft the meals daily, but this is beneficiary to her furkid. She then uncovered the niche market in natural feeding, and founded RAWFORPAWSG, transcending to a raw feeding manufacturer and retailer today. 

RAWFORPAWSG’s brand philosophy advocates the trust in safe, natural, raw and balanced meals that strengthen the emotional bond between pet-parents and their pets. All their raw meals are crafted by hand, leveraging state-of-the-art process control systems and cutting-edge food technology to encapsulate the freshness from within. With great attention to detail at RAWFORPAWSG, the brand leads by ethical approach and sustainability. Their extensive raw food portfolio for dogs and cats includes a core range of complete raw feeding solutions, nutritional meal plans, and supplementary booster solutions for at-home recipe formulation and health support. 

“Making a difference in the lives of pets, and creating a strong bonding to their parents are what we hope to achieve.” shared the founder of RAWFORPAWSG, Michelle Pang. 

 

MISSION

Unlocking the power of curated raw food to enhance quality of life for pets. 

 

VISION

Aspire to be Asia’s leading raw pet food, dedicated to uncompromising food quality curated with state-of-the-art technology.

 

PURPOSE

RAWFORPAWSG believes that nutrition is the foundation to help pets thrive. The brand seeks to create powerful, natural raw food support programs, all of which are convenient and affordable to individuals with furkids.